The largest university sports event in bangladesh

Invest in sports

for active and better citizenship

Bangabandhu Inter University Sports Championship is the biggest sporting event at the university level and a yearly gathering of the students from all public and private universities of the country. The inaugural campaign of the championship in 2019 saw a combined participation of about 2700 students, including 550 female athletes and 2150 male athletes from 65 public and private universities across the country in 10 events.

Hon’ble Prime Minister Sheikh Hasina graced the Grand Closing Ceremony event at Bangabandhu National Stadium as the Chief Guest and handed over prizes among the winners in different events from different universities.

Following the successful inaugural campaign, the second season of Bangabandhu Inter University Sports Championship started off with great enthusiasm and a great stir all over the country. Around 6500 athletes, out of which 1800+ were female and 4700+ were male, from 104 public and private universities across the country participated in 12 events in the second edition of the competition.

As the organizers eye to ensure participation of all registered and active universities of the country in the third edition, all the above-mentioned numbers and engagement in the previous two editions already make Bangabandhu Inter University Sports Championship a unique opportunity for the sponsors to reach out the youth of the country primarily and to create brand equity nationally through engaging the respective brand(s) for a purpose with the most dynamic group of future leaders.

The organizers recognize the importance for sponsors to have ample opportunities during the programme to communicate with massive crowds in different venues through twelve different sports events. Sponsorship opportunities are open to be customized, aiming to share this platform to different stakeholders to boost up the momentum of the event and to celebrate the true spirit of today’s Bangladesh.

The following levels of sponsorship have been designed to offer a range of opportunities to ensure the level of involvement that best suits the potential sponsor organization’s marketing objectives and budget. Each level offers a package of entitlements including naming rights to specific components and a range of acknowledgment opportunities pre, during and post event.

and get the opportunity to engage with



Sponsorship opportunities season-03

We are committed to work with the sponsoring organization to ensure maximum benefit and exposure for the sponsors from their involvement in the 3rd Season of Bangabandhu Inter University Sports Championship from the time they confirm their involvement until the completion of the event.

On an important note, we would be happy to discuss the potential sponsor’s specific requirements and wherever possible, tailor a package to suit their needs. Another important note is that the sponsorship packages will be allocated on first come first served basis. Hence, the interested organizations are requested to confirm their sponsorship package as soon as possible.

common branding

Vertical banner


Branding in all the
participating universities.

torch tour

sports for better citizenship

branding opportunity in the

nationwide roadshow

A torch tour will be arranged
which will go to all the
participating universities and
will be received by the Honorable
Vice-Chancellors and the students
of the respective Universities
around the country.

Universities will arrange
independent programs
in the universities to
build awareness on
sports for better and
active citizenship to
lead the spirit of the
Father of The Nation

networking & fixture draw

At tungipara

বঙ্গবন্ধু আন্তঃবিশ্ববিদ্যালয়-এর দ্বিতীয় আসরের ফিক্সচার ড্র

digital engagement



Here will be static posts in the BIUSC Season 3 Digital Platforms with the sponsor logo panel and individual logo.

Jersey Design Competition

Theme Song Cover Competition

Flash Mob Contest

Podcast Series

Performer of the Day

and many more

(based on requirement)

branding in all video content

Day Highlight x 40 Units

Live-Award Giving Ceremony x 12 Units

Sample AV

static post

Player of the Day

BIUSC Moment

Winner Announcement - Gold, Silver, Bronze

Promotion from University Pages


0 +

Sponsors will get high visibility branding and engagement opportunity in the host universities. Campus playing ground and student engagement through innovative initiatives is appreciated.


Vertical Banner


Parameter Board

Entry Gate






Opportunity to create engagement
with branded booth and other
activities in top universities of

(Booth activation as per own cost)
(Standard 8ft x 8ft size; Size may vary as per the venue capacity)



Brands with social awareness campaign will have a special opportunity to showcase their awareness raising expressions through placards.

All the participating teams will take a photo holding the
sponsor logo panel in a placard before starting of every game.

Celebrating Sports

BIUSC will facilitate Finalist University to project Final Game in Campus to keep them engaged and honored

Branding: 4pcs X Banner will be placed including 1pc dedicated banner for all sponsors



11 individual award giving ceremony

Exclusive Award Endorsement

Live from TV & Digital Media

Ad-Placement in Live Show

Checker Board

Verbal Endorsement

Stage Sharing with VIP Guest

TV Media & Live

Logo projection time frame as per sponsorship category


Logo presence opportunity in the
television programs/talk show/any
programs on the competition as
per sponsorship category

pr engagement

Exclusive opportunity for organization
high officials to attend different
programs, press conferences with
VIPs as per sponsorship category
and upon discussion.

12 WORKSHOP in 12 federation

Workshop or engagement sessions with prominent players/coaches of the national team will be arranged for the participating team players under the supervision of the respective Sports Federations. Sponsors engagement opportunity with the exclusive workshop programs.

jersey & trophy launching



Dedicated to the grand occasions of Mujib Barsho and Golden Jubilee of Independence of Bangladesh, Bangabandhu Inter University Sports Championship will be launched on 1st September with the gala concert to kick-off grand sports celebrations and many more engagements.

ambassadors in

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No. of Registered Campus Ambassador
Game Management
Security & Liaison


Keynote Speaker: Nazmul Haque Bappy

Keynote Speaker: Deb Chowdhury

Keynote Speaker: Shamim Kalam Azad & Jahidul Hasan Badal

Post engagement


Digital Media

30000 Special Newspaper Tabloid
will be printed with Advertisement
placement opportunity and BIUSC
special sports magazine will be
published post event with
advertisement opportunity


and concert

Honorable Prime Minister of Peoples
Republic of Bangladesh is expected to
be Present as the Chief Guest of the
Gala Award Giving Ceremony and
Handover the Awards to the winners
after Observing the Final Male Football
Match in Bangabandhu National Stadium

The Gala Award Giving Ceremony and Final Football Match Male will be Live telecasted to BTV and Media Partner Channel with Sponsor Branding Opportunity

Logo Placement in live Pop-up (BIUSC – Season 2)

package for partnership in season 3



Patronized by (Platinum) Sponsorship



Powered by Sponsorship



Gold Sponsorship



Silver Sponsorship



BDT Twenty Five Lacs Only (BDT 25, 00, 000) excluding VAT
Financial & in kind category support can be combined together
The Category Partnership Opportunities are limited to Ten (10) Organizations under

following Categories are proposed and the naming or engagement will be customized as per the requirement:

  • Women Empowerment Partner
  • Snacks Partner
  • Beverage Partner
  • Lifestyle Partner
  • WiFi Partner
  • Hospitality Partner
  • Corporate Partner
  • Healthcare Partner
  • Mobility Partner
  • Mobile Parnter

Benefits Included:
Logo Branding on Promotional Materials
Acknowledgement on Promotional Materials & Verbal Endorsements in Every Event.



Sponsor agrees to abide by all regulations and rules adopted by Spellbound Leo Burnett organizing
committee aligning with the legal laws of Bangladesh and also agrees that Spellbound Leo Burnett
organizing committee has the final decision with regard to adopting any rule or regulation deemed
necessary or in the best interests of sponsors of Bangabandhu Inter University Sports Championship

Liability Restriction

Spellbound Leo Burnett event organizing committee reserves the right to change the dates of, or
location of Bangabandhu Inter University Sports Championship 2022 and shall not be liable for
damages or otherwise as a result of any such change, except as explicitly provided herein. In addition,
Spellbound Leo Burnett event organizing committee shall not be liable for damages or otherwise for
failure to carry out the terms of this agreement in whole or in part where caused directly or indirectly
by or in consequence of fire, storm, flood, act of war or terrorism, rebellion, insurrection, riot, civil
disorder, strike or by any cause whatsoever beyond the control of Management whether similar to or
dissimilar from the causes detailed herein. Spellbound Leo Burnett event organizing committee does
not make any representation or guarantee of attendance level for the final event. For any worst case
scenario, there is always a provision for the sponsor(s) to negotiate date, time and venue.

Insurance & Event Security

Management accepts no responsibility with respect to theft or damage, however caused in the events.
Carrying adequate property and casualty, professional liability and all other applicable insurance
policies necessary to Sponsor for their involvement and/or attendance at Bangabandhu Inter University
Sports Championship 2022 shall remain the sole responsibility of the Sponsor. Sponsor agrees to
indemnify and hold harmless, Spellbound Leo Burnett and the directors, officers and employees of
Spellbound Leo Burnett for any third party action that arises due to an act of negligence or willful
misconduct by the Sponsor.

Payment Terms

Total Net Price shall be paid in Bangladeshi Taka in accordance with the following payment schedule:
First instalment: 50% due on signing; Second instalment: 20% after completing the production; Third
instalment: 20% within 30 days of On-Air of the Campaign (7 days of 1st project report submission); Final
instalment: 10% within 15 days of final project report submission.

Spellbound Leo Burnett
House # 147, Lane # 1 [East], 4th Floor
Baridhara DOHS, Dhaka – 1206
Tel +88 02 8415140
Fax +88 02 8416140


Spellbound Leo Burnett
House # 147, Lane # 1 [East], 4th Floor
Baridhara DOHS, Dhaka – 1206
Tel +88 02 8415140
Fax +88 02 8416140
Hotline: 01847 459171
E-mail: [email protected]

Organized By

Patronized By

Strategic Partner

In Association With